Strategy
The directors believe that the South China region offers significant opportunities for growth as the economy further develops and travel and tourism increases in popularity and frequency. The Group intends to take advantage of this by:
- strengthening awareness of the Et-china and GZL brands with a high-impact marketing campaign.
- targeting the FIT segment aggressively in order to establish leadership in South China for the FIT segment.
- increasing direct sales to customers through raising customer brand recognition, expanding call centre capabilities and branded sales outlets.
- creating operating scale and efficiencies across the Group, while cross-selling FIT products via GZL’s high street outlets.
- leveraging GZL’s strong travel packaging capability by offering tailored packages to Et-china’s growing FIT customer base.
- pursuing selective strategic acquisitions in South China and other areas.